The #BuldakDanceChallenge is introduced by (G)I-DLE as the new model for Buldak Bokkeum Ramyeon

In their capacity as the newest spokespersons for the well-known "Samyang Food Co." franchise, "Buldak Bokkeum Ramyeon," (G)I-DLE has introduced the global #BuldakDanceChallenge!

The "Me We Play" marketing for the dancing contest will cover the entire month of August. The campaign was officially launched on July 28 KST when "Samyang Food Co." released a music video for the campaign song, "Play Buldak" by (G)I-DLE.