BLACKPINK’s Jennie has officially confirmed that she has launched her own brand ODDATELIER for her solo activities. On December 24, KST, the idol revealed on her personal Instagram account that starting in 2024, her solo career will be through ODDATELIER (OA), a company she established to carry out her solo activities.
"Hi, this is Jennie," she stated. "This year was filled with many accomplishments, and I'm so thankful for all the love I've received. I'm also excited about what's to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course, BLACKPINK. Thank you."
ODDATELIER was co-founded by Jennie and her mother in November of this year, but currently, there are no other artists affiliated with the label, and the official website has continued to crash due to high traffic over the exciting launch news.
Previously, Jennie, along with other BLACKPINK members, signed exclusive contracts with YG Entertainment for group activities. With Jennie establishing her label, the members of BLACKPINK will now engage in activities under the approach of 'separately but together.'
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