In Chaumet's 'Bee De Chaumet' ad, IU and Cha Eun Woo were a fashionable pair

In the most recent Chaumet ad, IU and Cha Eun Woo displayed an unexpected chemistry.

The French luxury jewelry firm debuted the 'Bee De Chaumet' ad photo for their 'Bee My Love' collection on February 27. With its distinctive hexagonal pattern and contemporary honeycomb shape, Chaumet's 'Bee My Love' collection is the brand's most recognizable jewelry line.