IVE released a pre-release single, "Kitsch" ahead of the release of their 1st album.
The controversy stems from the fact that Liz who is the main vocal of the group, significantly has fewer lines compared to others. Some DIVE argue that this is not reflective of the member's talent and undermines her potential for success. This has resulted in a backlash against the song and the group's label.
Some DIVE have taken to social media, such as Twitter to share their dissatisfaction with the line distribution. Many DIVE have even created charts and graphs to illustrate the disparity in line distribution, pointing out that Liz only has less than 6 seconds in the song despite being the main vocal.
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