On March 16, S2 Entertainment, which is established by Hong Seung Sung, co-founder and previous chairman of Cube Entertainment, revealed the name and logo of their upcoming girl group.
The group name will be HOT ISSUE, which HOT stands for “Honest,” “Outstanding,” and “Terrific.” It represents the group’s aspirations to create an “honest” and “outstanding” wave in the music industry.
Their logo consists of the letters “H” and “S.” The question marks on either side seem to be connected, and this represents how the public and HOT ISSUE are connected.
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