BLACKPINK Jisoo will hold solo activities under the management of hyung's agency

According to reports, BLACKPINK’s Jisoo has decided to pursue solo activities under the management of her brother’s agency.

According to an exclusive media report on January 2, Jisoo has signed a contract with her brother's agency Blissoo. Blissoo is a spin-off entertainment startup owned by Biomom, Inc., with Jisoo's brother serving as CEO. Blissoo recently posted an ad looking for experienced employees and included a photo of Jisoo.

A representative for Biomom, Inc. declined to comment for this story, saying, "It is difficult to define the company's relationship with Blissoo. I am also unaware of the CEO's family ties."

At the same time, YG Entertainment issued an official statement confirming that BLACKPINK members will not conduct personal activities under the company’s name on December 29.